KEVIN LANE KELLER
BRANDING: STRATEGIC BRAND MANAGEMENT
The world-renowned expert in marketing and branding will explain at the MIF Europe 2013 why a clear-cut brand policy and strategic brand management are essential for every company.
Kevin Lane Keller (23 June 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management, a widely-used text on brand management. Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler's market-leading text Marketing Management.
